The male figure has transformed into a new image over the past years and needed to adjust into the changing times. Masculinity has acquired new translations and many variations.
The contemporary emerge of the New Man challenges the ‘traditional’ concept of what is considered masculine in the Western society. This phenomenon presents characteristics that have not been a part of the 'traditional' masculine figure in a while. So, therefore the topic of my next research looks at how narcissism and the New Man are connected. I am interested in how narcissism can be seen in contemporary men's fashion and how such designers as Hedi Slimane affected this phenomenon. Why is this aspect of masculine narcissism so fashionable at the moment?
This Tom Ford AW 08 advertising campaign is a good visual example of the topic.
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